What’s in a Name? Leveraging Brand Value through Trade Marks
The next IPAN event is set to take place on the 26th September 2018.
This network meeting will look at the role of Trade Marks in brand value, review how trade mark supported brand value is leveraged in company strategy and how this value is insured through IP insurance. We are delighted to announce that this event will involve a panel of experts who will explore the role of trade marks in brand value, how trade mark management may change after Brexit, how brand value can be leveraged in company strategy and its value protected through IP insurance.
IPAN Network Meetings are primarily for IPAN members. However, if you are not a member but would like to attend this event you can email us to enquire about availability – firstname.lastname@example.org Date: 26th September 2018 Time: 4-6pm Location: CIPA’s offices in Holborn
Profiles of our Speaker Panel:
About David Haigh
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
David Haigh Founder & CEO of Brand Finance
About Lia Young
Lia Young - Corporate Counsel, Trademarks Law, Security and Public Policy, UK
About Paul Wishart
Paul has many years of experience working in the London Market, placing business with Lloyd’s Syndicates and Company Insurers, and also handling claims. His background has been predominately in professional indemnity insurance, but he also arranges Directors and Officers (D&O) cover, crime (including computer crime), packages for financial institutions (PI, D&O and Crime), cyber insurance and tech E&O.
Additionally, Paul places intellectual property (IP) risks, and studied IP modules on his LLB. He has particular expertise in assisting legal professionals arrange insurance for themselves, e.g. their professional indemnity insurance, and for their clients e.g. IP cover, and After-the-Event cover (with litigation funding if required).
Paul Wishart - Managing Director, Sybaris Legal & IP